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Afterward, we’ll explore how you can implement a strong relationship marketing strategy today. Web firms that adopt a relationship marketing strategy attempt to: Web relationship marketing is a strategy to target a market, keep products or services relevant, and make customers happy. Let’s review what relationship marketing is and how you can use it for your b2b. Maintain and take care of established relationships; Web it all starts with building strong relationships with your customer base. Establish relationships with the most important target groups; Web january 19, 2023 · author rana bano guest contributor customers are the lifeblood of every business, so it's no surprise that brands prioritize acquiring new ones every chance they get. Web let’s look at a few firms that have adopted a relationship marketing strategy to retain customers.