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Web a crm solution helps you focus on your organization’s relationships with individual people — including customers, service. Web a customer relationship management system is a tool that helps companies manage their contacts, sales,. 2 describe the impact of crm on customer loyalty and retention. Web 1 define customer relationship management (crm). Web customer relations, also referred to as customer relationship management (crm) or relationship. Web customer relationship management (crm) is a strategy that companies use to manage interactions with customers and potential.