Brand Customer Relationship Model - Extending the aa relationship model.” journal of. Web the model describes and explains approach and avoidance relations that customers have with brands, covering. Web the findings show that (1) brand identification extends to both private and public consumption settings, but the.
Extending the aa relationship model.” journal of. Web the findings show that (1) brand identification extends to both private and public consumption settings, but the. Web the model describes and explains approach and avoidance relations that customers have with brands, covering.